Tuesday, March 1, 2016

Reviewing 911Buddy In The iTunes Store.

Those of you who have stepped up: thank you. Those of you procrastinating let me quote that quintessential Key West buccaneer Mel Fisher who was fond of saying "Today's the day!" as he continued to fail to find his treasure. Until he did.

I have found the marketing of a new business to be far more complex than the building of the original idea which was clear in my head long before I started the patent process and the actual build. Keeping marketers to the original program has proved as hard as herding hedgehogs but perhaps the third time is the charm. My partners and I are fond of reminding each other that the process requires grit.

It is a process that does not require vanity metrics. I am truly sorry if my need for action on your part offends you, but this demand for free content is the same force that has shut down Al Jazeera English and threatens contents of substance in every medium. If you think everything has to be free all the time you will live in a colorless world of no quality. It's not the world I want and it's not the world I pay for when I support producers of content that I value. If you value this page support my app. You may think, like some of my wife's friends that neither you nor your well established family will need the emergency services. I know different. I hear the shock in the voices of people who call, the anger of helplessness, the denial. I created 911Buddy in response to a need. It will save lives but in a world created by free content and celebrity adulation my small voice can hardly be heard in a sea of ten thousand games, vanity apps and toys. To help me is to help 911buddy find an audience.

At five bucks with one third going to Apple and a phone infrastructure to support your purchases aren't making me rich. Your reviews and five star votes will help give 911Buddy visibility in the App Store. If I were Tom Hanks I could sell ten million apps that make your phone sound like a typewriter, but my reality is a little different. I have you, I hope.

Here's how you review the app in the App Store. First go to 911Buddy.

Slide the screen to the left and the next screen offers you three boxes. Tap the "Reviews" box.

And then you get an offer to write a review:

Please give it five stars and all you have to do is say great app or very reassuring or some other phrase if you like. And you will be helping me to help all those other people, your neighbors who, thanks to you may well get a chance to find out about this service. They won't know you but they ought to thank you.

I thank you. And those who decline to help me, well, you will have to rely on your neighbors to do for you as you have relied on me to share my daily diary. It's a bad habit to get into.